November 25, 2020

3.5 The Power of Digital marketing

Marketing looks very different now than it did five years ago.  While many agrifood businesses are intimidated and overwhelmed by the digital marketing developments, many others are using it to their benefit to be more competitive in the marketplace (some examples seen in previous modules).

In simple terms, digital marketing is just a set of new tools for doing business. You probably already have a company website ? We have some questions for you….

  • Are you happy with its selling message, the number of visits it receives and the way it contributes to your business growth ?
  • If the answer is YES, then you will enjoy some of the tips we share in relation to building upon your web presence with new digital marketing tools.
  • If NO, you will find this module of interest as a guide to improving your online marketing.