December 10, 2018

3.5.1 The basics… Your Website

EXERCISE:-  PLEASE REVIEW YOUR WEBSITE TO SEE DOES IT DO THE FOLLOWING

Does your website landing page clearly Sell the Benefits ? Clearly articulate the overarching benefit of your products on the landing page through a question or dramatic statement i.e.

Does the page get their attention and convince them why they should read or care about what you are saying ?

Does the site Solve a Problem ? Perhaps the customer is experiencing a problem – they could require a quick & easy recipe or need nutritional information. How your webpage  solve their problem  in terms of easy to find, easily explained solutions ?  Useful pages for the egg sector would include

  • Tips or how to’s
  • Guides to help educate
  • Little known facts
Is the site visually attractive ? Has your website too much text ?  Solve this by  use bullets, images and/ or graphics  – a picture paints a thousand words !
Ensure you have a compelling call to action on each and very page

Examples ..

Email us for more information, like us on Facebook page for special offers

Does the website provide proof ? Where you can testimonials and endorsements to build conviction in your brand promise.
Write with your personality All too often the text on websites is bland and does not sell the story of the business and you as that business.  People buy people !
When was the last time you updated the content ? Develop new content for your site  frequently. “Content is king” when it comes to page rank, and your site needs as much relevant content as it can get. Start by researching the most popular keywords in your category and develop new content based on those targeted keywords. WordVision is a great tool to start this process
Building up your email contacts

Ask people to sign up to your newsletter for special benefits, this will allow you to market directly to people who have specifically opted to hear from you.   This is the basis for very effective marketing.
Have you checked your ranking on Google for certain phrases ? It is very important that your website is optimised for search engines (called SEO).

Make sure your URLs are search engine friendly – keyword rich and content targeted. Make use to include THE keyword – egg ! URLs that are search engine friendly are more likely to be crawled and indexed faster.

While meta tags are not as important as they once were, they are still a necessary part. Every single page should have a title tag, description tag, and a keyword tag.  Search engines change their algorithms, new competitors enter your market, and things that worked yesterday might not work tomorrow. The key is to keep your content fresh and new.

Are you measuring your website performance ? Do you know how many hits your website receives in a week – where are those visitors from, how long do they spend on your website and what are they searching for ?  If not, you should register for FREE Google Analytics  – http://www.google.com/analytics/
Is your website integrated ? Do you have inbound and outbound links to sites of interest ?   One of the key factors that search engines like Google use when determining a page’s ranking is the number of sites that that link to your site (aka a “backlink”). The search engines’ algorithms attempt to determine the level of trust and relevancy that other website owners have in your company, and have decided that the more companies you have linking to you, the better

If you have a social media accounts e.g. Facebook, Twitter etc, does the website clearly link to same ?