December 16, 2018

2.4.2 Rise of the Savvy Consumer

  • As the EU economy struggles, consumers are increasingly looking for value and bargains
  • Implications for you?
    • Retailer margins  and downward pressure on price – how can egg producer satisfy the increasingly cost aware consumer – e.g different pack sizes
    • Need to emphasis egg’s superior protein value for money & communicate that to the consumer.