December 16, 2018

2.4.6 Changing Family Structure & Men in Aprons!

  • Increase in the number of single person households
  • Implications for you?

    • Smaller pack sizes
    • is there an opportunity for toddler/ children egg based products based on  population growth


  • Statistically, the slumping economy across the EU  has hit men harder than  women, with job losses in traditionally male fields such as construction
  • Implications for you?

    • Men are more involved in shopping for the family, does your packaging and marketing appeal to same?