November 30, 2020

2.7 What is the difference in real innovation & just a novelty?

As egg companies seek to stand out, what is the difference between novelty and innovation?

Did you know that over 600 Mio. boiled/coloured eggs were sold in Europe in 2009?

Would they be successful in your county ?

Egg Printing /On egg messaging

Emphasising your brand – but be careful, it can detract from the natural presentation.

Egg Dating!

Rose Acre Farms claimed to be the first farm in the U.S.A. to offer proof of freshness right on each egg!

Novelty Advertising

– see more information in Module 3    Marketing